The mystery of songwriting...the creative musician's magical ability to pull from within their experiences, their senses, their emotions is as close to the perfect art as you can get.  But it is also a craft.  If you have a toolbox full of techniques, tips & tricks, you can make your own songs better, you can break through the evil "writers block" and most importantly, you can write songs for anyone...any style.

Two of my favorite quotes in songwriting (which I always consider part of my toolbox) are: "A good song is like a good sermon. It comforts the afflicted and afflicts the comfortable"-inspired from Bernice Fitz-Gibbon" and "the most creative end of the pencil is the eraser"-that's mine!

As songwriters, we should be as competent in writing songs for hire as we are writing our own material.  That is the "craft" of songwriting.  Applying tools, techniques and tricks to our songwriting, we are able to write on demand.  This is the foundation places like; Tin Pan Alley / NYC, Brill Building / NYC, Motown-Tamla / Detroit were built on.

A big part of our business is what we refer to as: Non-Traditional Revenue Streams / Works for Hire / Custom Songs.  Click here if you'd like to see the presentation I use as a masterclass multimedia.

BELOW is a collection of songs we have written on demand (Either for a client or for the pitch-a-thons in LA at the LASS / NASS sessions). Scroll down and take a listen!:


"How Long" / Tom Frazee & Nancy Roché | recorded at Admagination Creative Services | vocals: Nancy Roché | programming and mixing: Tom Frazee.
Use: Pitched and picked up by Whitney Houston, UMPG, and Warner / Chappell publishing.  Also included on our album "Good Love"

A lot more examples of our work

Over 700 Sales & Brand Building Custom Jingle Packages in 49 Markets! Yeah, We Know How to Do It
 
Jingles...a nefarious term.  Dismissed by musicians as non-creative junk...a trivial pursuit that is beneath them, yet when asked, everyone has produced some. It seems like every musician in the world claims to create jingles!  Some while waiting for their big recording contract.  Some because their dad owns a car dealership. Some because they just got a computer with an audio recorder built in.
 
NOT!  Jingles are a science, they are an art, and they should be taken seriously. They are your PR to the world! Here is what you need to do it right . . . AND of course Admagination has all these things!. Jingles are a short song in which a lot more is said in a lot less words!
 
  • You need a Class A Digital Production Studio
  • At least one great, well diverse arranger / songwriter / producer / engineer
  • Great lyricist...pop song level writer
  • A great female and male singer with a huge variety of styles and great range...that are one take wonders
  • A skill-set of sales and customer relations
  • ...and a love for the art!

Take all the above and consistently turn out this type of product...then you are now a creative business

 


At Admagination, we have so many jingles we just combined a bunch into a single medley and included a lyric sheet!

Full Sing Jingle Medley 1 -  LYRIC SHEET

 

 

 

What's the best way to start?  Create your own jingle package.  It's hard to convince a client you can promote them if you can't prove you can promote yourself!

Our own jingle and the history of jingles: Wheaties

Creating an award winning children's show is a blend of songwriting, vision, design, staging and performers.  "How Cowboy Ernie Finds His Yodel" was created by Tom Frazee and Nancy Roché as a featured show on the Meadowgold Dairy Childrens Stage at the Boise River Festival, a regional festival that attracted over 250,000 attendees during the last weekend of June in Boise, Idaho.

The show ran 14 times over a 4-day period and on Saturday (the third day of the Festival) drew record crowds at it's 3pm performance.  Approximately 2000+ attendees saw it during it's premier at the Boise River Festival.  Not only were we responsible for the concept and storyboard, but we wrote all the original music, designed the unique 3 sided revolving stage and developed the technology to have the show be a combination of sync'd playback as well as live performance.

We wrote all the music, recorded and produced the tracks in our studio and storyboarded the entire show with script in 4 days!  One appropriate saying we're fond of "I once read where it takes an oyster 8 years to form a perfect pearl...somehow we are able to crap one out in a day"-Brad Elsberg / Producer / Elsbergonline 

Hear the Songs and follow the Developmental Process

 
 
 
 
 
  • Topic: Exploring Non-Traditional Revenue Streams (Funding Sources) for the Independant Songwriter
  • Format: 45-60 Minute Instructor w/Media Optimized PowerPoint Presentation w/Handouts and Q&A.  Ideally a 60-90 minute time slot is desired.
  • Tech Rider: Tom will use his laptop and requires either a VGA and audio input or HDMI.  PP is 16:9  (Please contact Tom at: 208-286-7664 if you prefer him to bring the presentation on a thumbdrive and use in house A/V)
Click Here For Syllabus