"If you want to be heard...say it. If you want to be remembered...sing it" Think about how you learned your ABC's
Automotive dealerships have a lot of competition and touch points. Location, services, quality product, ever-changing offers and deals, trending styles and models as well as a large scope of what the consumer wants / needs. Try to bring all that up fron in 30 or 60 seconds is impossible. An automotive custom jingle needs to do the following. It brands your business in the market, it creates "remember-ability" of your image and name, should jump out of any advertising sweep, and above all, make the universal personal.
Radio advertising can be an effective way for auto dealerships to reach potential buyers and drive sales. Studies show that radio listeners are more likely to purchase vehicles compared to non-listeners, and radio advertising can increase both website traffic and purchase intent.
Automotive Demos. All custom packages by Admagination
- Mercades of Tacoma / Larsons "Bring Magic to You"
- Stevens Kia "Ride the Kia Road*
- Action Chrysler, Dodge, Jeep "We've got cars...you've got a deal"
- Ed Boseart Chevrolet "We've got it all...we say thanks"
- Dan Weibold Ford "Idaho Man with an American Brand"
- Ford of Walla-Walla "Ford Connection"
- Dan Weibold / Auto Mall "Dan Weibold Yeah!"
Game Changing Touch Points: Why Radio? click Read More
Touch Points:
| Increased Purchase Intent | A survey by Provoke Insights found that radio listeners are twice as likely to be buying a vehicle compared to non-listeners. |
| Enhanced Website Traffic | Radio advertising has been shown to increase website traffic for auto dealerships, with some studies indicating a significant lift in visits |
| Stronger Brand Recall | Radio advertising using custom jingle production packages can help dealerships achieve higher brand recall among consumers, as studies suggest that radio advertisers are more likely to be remembered than those not advertising on radio |
| Targeted Messaging | Radio allows dealerships to target specific demographics and interests, ensuring their message reaches the right audience. |
| Creative Engagement | Radio ads can be creative and engaging, using storytelling and persuasive messages to capture listener attention. |
| Cost-Effective | Radio advertising can be a cost-effective way to reach a large audience, especially compared to other forms of advertising like TV or print. 72% of dealers survey said radio advertising has the highest ROI of all their advertising |
| Reinforced Message | Radio advertising provides frequent exposure to the dealership's message, helping to reinforce their brand and keep them top-of-mind for potential buyers |