Glossary: Terms you should be familiar with as we work with you and your media partner in creating your advertising package
| TERM | DESCRIPTION |
|---|---|
| Hook | Slogan you use for your company (we can use your existing one or write a brand new one) |
| Copy | The script that is spoken during the non-singing sections of your jingle |
| VO / Voiceover | The section of the jingle where there is only music for the talent to read the copy |
| Sing In | The singing section at the top of the jingle (typically 7-10 seconds) |
| Sing Out | The singing section at the end of the jingle |
| Donut | The area of the jingle where there is no singing. The music bed where the VO goes |
| 30 | 30 second jingle |
| 60 | 60 second jingle |
| Edits | Different versions of the same jingle with different sections (ex: Music in / Sing out, Sing in / Music out) |
| Testimonial | Actual customers telling there satisfaction story in place of the copy |
| On-Hold | An extended track (typically 3-4 minutes) with voiceovers mentioning products and / or services you offer that many customers might not know you have. Most phone systems input a digital file from a thumbdrive. Some use a CD |