At Admagination, we have been creating award winning commercial jingles for clients using broadcast medium as a major tool in their marketing and product / service branding. We put "science to the subjectivity"® of music and singing when it comes to helping your product and / or service become a household name in your market, whether it's local, regional or national.
The goal of all our custom packages is to:
- Use nmenomics to increase the remember-ability of your name and slogan
- Link your TV, radio, print and online marketing with the same message
- Brand your product and / or service as a household name (example: pass me a "Klennex" as opposed to a "tissue" or "Q-Tip" as opposed to a "cotton swab")
- Create music that is always fresh and demographically targeted, our vocals are crystal clear with every word being understood and our packages are complete with everything you need to launch a successful advertising campaign
This is just a small example of the over 700 custom jingle packages we have created for clients just like you! We are not writing our next hit song, or our favorite style...or your favorite style or song. We know what works when it comes to broadcast advertising and approach every package that creates the best tool for your needs and we do this until you're completely satisfied
Remember: "If you want to be heard...say it! If you want to be remembered...sing it!"
Glossary: Terms you should be familiar with as we work with you and your media partner in creating your advertising package
| TERM | DESCRIPTION |
|---|---|
| Hook | Slogan you use for your company (we can use your existing one or write a brand new one) |
| Copy | The script that is spoken during the non-singing sections of your jingle |
| VO / Voiceover | The section of the jingle where there is only music for the talent to read the copy |
| Sing In | The singing section at the top of the jingle (typically 7-10 seconds) |
| Sing Out | The singing section at the end of the jingle |
| Donut | The area of the jingle where there is no singing. The music bed where the VO goes |
| 30 | 30 second jingle |
| 60 | 60 second jingle |
| Edits | Different versions of the same jingle with different sections (ex: Music in / Sing out, Sing in / Music out) |
| Testimonial | Actual customers telling there satisfaction story in place of the copy |