Jingles...a nefarious term. Dismissed by musicians as non-creative junk...a trivial pursuit that is beneath them, yet when asked, everyone has produced some.
It seems like every musician in the world claims to create jingles! Some while waiting for their big recording contract. Some because their dad owns a car dealership. Some because they just got a computer with an audio recorder built in.
NOT! Jingles are a science, they are an art, and they should be taken seriously. They are your PR to the world! Here is what you need to do it right . . . AND of course Admagination has all these things!. Jingles are a short song in which a lot more is said in a lot less words!
You need a Class A Digital Production Studio
At least one great, well diverse arranger / songwriter / producer / engineer
Great lyricist...pop song level writer
A great female and male singer with a huge variety of styles and great range...that are one take wonders
A skill-set of sales and customer relations
...and a love for the art!
Take all the above and consistently turn out this type of product...then you are now a creative business
What's the best way to start? Create your own jingle package. It's hard to convince a client you can promote them if you can't prove you can promote yourself!
"Who Are These Guys" (our very first package was for ourselves)
History of the Jingle: "Have You Tried Wheaties?"
The Wheaties advertisement, with its lyrical hooks, was seen by its owners as extremely successful. According to one account, General Mills had seriously planned to end production of Wheaties in 1929 on the basis of poor sales. Soon after the song "Have you tried Wheaties?" aired in Minnesota, however, of the 53,000 cases of Wheaties breakfast cereal sold, 40,000 were sold in the Twin Cities market. After advertising manager Samuel Chester Gale pointed out that this was the only location where "Have You Tried Wheaties?" was being aired at the time, the success of the jingle was accepted by the company. Encouraged by the results of this new method of advertising, General Mills changed its brand strategy. Instead of dropping the cereal, it purchased nationwide commercial time for the advertisement. The resultant climb in sales single-handedly established the "Wheaties" brand nationwide.
After General Mills' success, other companies began to investigate this new method of advertisement. Initially, the jingle circumvented the ban on direct advertising that the National Broadcasting Company, dominant broadcasting chain, was trying to maintain at the time. A jingle could get a brand's name embedded in the heads of potential customers even though it did not fit into the definition of "advertisement" accepted in the late 1920s.