• What exactly is a Jingle?

A jingle is the old-school term for what we now call branded sonic storytelling—a music-and-lyric production designed to amplify your company, service, or event across broadcast and streaming platforms.  Most campaigns include a range of spot lengths—:60, :30, :15, and bumpers—so one creative investment can power all your marketing needs, everywhere your audience is listening.

• Custom Jingle Package vs. Needle Drops:

Many jingle companies depend on “needle-drop” tracks—pre-recorded music built to resemble a jingle—then add generic vocals and customized lyrics. When the music isn’t written for you, the result is predictably generic audio that rarely hits the mark or leaves a lasting impression.

At Admagination we take a fundamentally different approach. Every jingle we create is written from the ground up—music, melody, and lyrics—specifically for your brand. No pre-packaged tracks. No sonic shortcuts. The result is a piece of music that reflects who you are, sounds like no one else, and is designed to be remembered long after the spot ends.

• How much should I expect to pay?

Pricing is simple: the more custom, the more markets, the more spots—you choose, we build. Packages start at $1,695 and go up to $2,995, shaped by your form answers and a quick chat with our creative team. Flexible, fair, and always built for maximum impact.

• I got your package...now what?

Now that you have the best tool for all your advertising needs, and you're ROI math is really solid (see ROI / FAQ below) your strategy depends on who and what your "media partner" will be. It breaks down like this: Radio and / or TV? Target demographics. Stations who's format (see format FAQ) that appeals to your customers. Where does your competitor advertize on? You'll be interfacing with an "Account Executive" so you want to have someone you can trust to have your best interests in mind and has juice with the stations sales and programming managers for perks

• What is the concept of Station Formatting and why should I care?

Station formatting is basically who your audience vibes with and what they’re listening to (or watching)—from radio genres like Country, Hard Rock, Yacht Rock, Adult Contemporary, R&B, etc, to Television networks or localize streaming platforms that have highly rated TV shows, network leanings, on-air personalities, news and sports. Hit the right market share, snag the prime time slots, and you’ll be speaking directly to the people who actually care. you can access performance metrics for local radio and TV by visiting your states broadcasting association that's a part of NAB. They are a great un-biased source of this information

• ROI: The most cost effective tool in your marketing toolbox:

Why keep lighting money on fire with forgettable spots when you can buy yourself a sonic asset? A jingle is a one-time production that delivers relentless frequency, absurd recall, and serious ROI. Do the media math: run your schedule 4,000 times in a year and that $2,995 jingle clocks in at 74¢ per play. That’s high rotation, low CPM, and a message that keeps punching above its weight across radio, TV, streaming, digital, social, and anywhere ears exist. If you want to be heard, say it. If you want to be remembered… sing it.

• Check this bit of history out.  The first jingle.  "Have you tried Wheaties?"

This article tells it all.  Click here for the history of the first jingle:  What caused it?  Who was it for?  What did it sound like...and other memerobilia.