Station ID packages are a very important part of a station creating a lasting identity and branding in the market they service.  A typical package will contain dozens of tracks from generic ID sing like "The Valleys Hottest Hits...99.9" (continuing to use the "Valley" example) "Valley weather", "99.9 playing the top hits that rock this Valley" and on.

 

Assorted Station ID Productions / Staff

 

 

• Typical elements will include:
• Several different versions of the main ID
• 5-7 second TRT
• Weather, Sports, News, Events
• A long extended music segment
• Morning shows
• Morning teams
• Vocal with music and vocal alone (a capella)

An ID package is one of Admagination's favorite products in the area of audio for broadcasting.  It's creative, offers opportunities to try many techniques of arranging and recording and if a station is big in their market, you could be looking at 100,000 to 300,000 plays a year!