Jingle Spotlight: How It Works
We look at every clients needs and create solutions by telling their unique story...writing, producing, performing and delivering the absolute best product possible. Our jingles successfully represent what our client is about, sonically.
We also make sure that each and every production can be used in every concievable media. Our packages do their job in helping to brand a product, service or event. Even after hearing an Admagination product 100's of times, a company owner will still feel a sense of pride that their brand brings instant, positive recognition to their customers.
Take a look (and listen) at a few case-studies of how the process works: from the first contact to production to the end game: Marketing Results!
| Client | Zamzows Lawn, Garden & Pet / Animal |
| Story | 3 generations of family developed feed, seed and advanced knowledge of the area and their customers |
| Needs | Working with their in-house Marketing Director, Art Gregory, we created a positioning statement hat communicates their store-wide knowledge and thru devices, helps to once and for all teach the correct promounciation of their name! |
| Creative | Development of a hook / slogan: "Nobody knows like...Zamzows" (Jingle 1 & Updated 2) |
| Notes |
Zamzows is the most recognized jingle package in southern Idaho. Version 1 started back in 1996 and version was an update in 2007. It gets around 24,000 plays a year!
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"Nobody Knows Like...Zamzows" Versions 1 & 2
| Client | D & B Northern Idaho. Top western and agri-supplier |
| Story | Broaden their appeal to both male and female demo's that it wasn't just about farming...they had a softer side |
| Needs | Male with a bit more country rock and a femaile with attitude would play well on any station...even back to back |
| Creative | Two nice grooves that are straight down the blue collar or laced coller demos |
| Notes | The northern D&B stores are owned by a different group, so this package did not get used by the southern Idaho Stores |
D & B Male Demos
D & B Female Demos
| Client | Goodwood BBQ / 2 locatons in the Treasure Valley |
| Story | They wanted a BBQ ad...we gave it to them! Great vocal talent! |
| Needs | Our talent was bad-to-the-bone with his interpetation of the lyrics. Gotta' eat some 'Q hearing this! |
| Creative | We interviewed the head chef at the joint and wrote down every possible cooking term we could. |
| Notes |
The locations both went right to the top of Boise eateries
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"Slow and Low is the Way to go...Goodwood"
| Client | Franklin Building Supply. Since 1976, a major supplier to DIY and contractors in southern Idaho and northern Nevada |
| Story | It was time to get bold. Their marketing director wanted to give it a go. After seeing the ToolTime band on Home Improvement, they wanted their own band |
| Needs | After 2 days of sampling every tool I owned in the shop, we sat down to figure out what to use |
| Creative | You can capture the sound of anything, but when you hear it mixed in, only certain sounds remain identifiable |
| Notes | It was well received by the DIY's but the contractors thought it was lame. Then we filmed a commercial with a very hot blonde asking for help, a bunch of dancers (also very hot) and set up a "ToolTime Band" in the store. End of story |
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