At Admagination, we have been creating award winning commercial jingles for clients using broadcast medium as a major tool in their marketing and product / service branding.  We put "science to the subjectivity"® of music and singing when it comes to helping your product and / or service become a household name in your market, whether it's local, regional or national.
 
All our work is custom for each client.  Full buy-out packages with multiple edits for length and media type.  For radio and TV sync as well as streaming services.  A typical package is used for 3-5 years making each play cost you only pennies. 
 
 
We also help with ad time buys, remotes and add-ons from your media partner, track impressions and can help set-up co-op programs with any of your preferred suppliers.
 
The goal of all our custom packages is to:
 
  • Use nmenomics to increase the "remember-ability" of your name and slogan
  • Link your TV, radio, print and online marketing with the same message
  • Brand your product and / or service as a household name (example: pass me a "Klennex" as opposed to a "tissue" or "Q-Tip" as opposed to a "cotton swab")
  • Create music that is always fresh and demographically targeted, our vocals are crystal clear with every word being understood and our packages are complete with everything you need to launch a successful advertising campaign
A mixed medley of custom jingles we've done for clients
 
This is just a small example of the over 700 custom jingle packages we have created for clients just like you!  We are not writing our next hit song, or our favorite style...or your favorite style or song.  We know what works when it comes to broadcast advertising and approach every package that creates the best tool for your needs and we do this until you're completely satisfied
 
Remember: "If you want to be heard...say it!  If you want to be remembered...sing it!"
 

 

"If you want to be heard...say it.  If you want to be remembered...sing it"  Think about how you learned your ABC's

Automotive dealerships have a lot of competition and touch points.  Location, services, quality product, ever-changing offers and deals, trending styles and models as well as a large scope of what the consumer wants / needs.  Try to bring all that up fron in 30 or 60 seconds is impossible.  An automotive custom jingle needs to do the following.  It brands your business in the market, it creates "remember-ability" of your image and name, should jump out of any advertising sweep, and above all, make the universal personal

Radio advertising can be an effective way for auto dealerships to reach potential buyers and drive sales. Studies show that radio listeners are more likely to purchase vehicles compared to non-listeners, and radio advertising can increase both website traffic and purchase intent.

 

 Automotive Demos.  All custom packages by Admagination

  • Mercades of Tacoma / Larsons "Bring Magic to You"
  • Stevens Kia  "Ride the Kia Road*
  • Action Chrysler, Dodge, Jeep  "We've got cars...you've got a deal"
  • Ed Boseart Chevrolet  "We've got it all...we say thanks"
  • Dan Weibold Ford "Idaho Man with an American Brand"
  • Ford of Walla-Walla "Ford Connection"
  • Dan Weibold / Auto Mall "Dan Weibold Yeah!"

Game Changing Touch Points: Why Radio? click Read More

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Women make 89% of the banking decisions for their families.
 
Studies show that women influence up to 80% of household buying decisions worldwide but 73% of them report being unsatisfied with their banking services. What do you think are the main reasons?
 
First and foremost, women are unsatisfied because the companies “are built on masculine norms” and one-size-fits-all format. Developing products and services relying on male traits and values do not resonate with female consumers.
 

Banking and Financial Services Medley of 5 Demos by Admagination

  • The Bank of Commerce / "Feels like home"
  • First Horizon Home Loans / "Experience and trust...that's why they can't help talking about us"
  • Community Bank / "Local money working for local people"
  • Venture Bank / "Independant as you" (male and female lead vocals)
  • Elko Federal Credit Union / "The one for all your needs"
Read more ...

 
An audio branding and image package (jingle) has two main functions:
 
  1. Extend the "remember-ability" of your product or service past the 30 or 60 seconds of air time you purchased
  2. To position your company as the ultimate choice for providing solutions for your customers

We are not writing your next favorite song.  We're not just filling in time while we work on our album.  We love the advertising business and audio for broadcasting productions because they help you!

 Medley of custom Jingles for the Service Industry

*Exclusive jingle production company for Contractor 20 / 20

  1. Pennisula Plumbing Heating and Air
  2. Mark Johnson Plumbing
  3. Air Quality Services
  4. Cloverdale Plumbing (includes VO donut from 30-50 seconds)
  5. JD Vigil Heating and Air
  6. Mitchell Electric

 

Read more ...

One of the most important and profoundly impactful decisions we make is about our home.  We provide custom broadcast and streaming advertising solutions for the industries that empowers individuals and families by making home ownership more accessible, providing the guidance, resources, and support they need to achieve stability, build equity, and create a place they can truly call home."

Builders, designers, mortgage providers, community developers...all want a heartfelt branding to promote the business they are in.  "Welcome home"!

Home Builders, Realtors, Financial Institutions, all have come to Admagination to endear their businesses to individuals and families looking for their next place called home

 

 

Custom jingles by Admagination.

  • Hibbard Construction "Welcome Home to Hibbard:
  • HomeCo 1 "A promise is a promise"
  • HomeCo 2 "Everyones talkin' about us"
  • Mountain Shadows 1: Your home in Idaho
  • Mountain Shadows 2: Saggy Bottom Girls Version

Since 1995, Admagination Studios has been creating custom jingle packages for more than 400 clients all around the country.  Locally, regionally, nationally!  It's our passion!  In 2014, we had over 303,000 combined airplays across our active client base!  One client buys over 26,000 impressions a year for the past 20 years (Zamzows Lawn, Garden and Pets)

We know how to produce award winning jingles that "cut through all the clutter" of other advertising sweeps in the broadcast and streaming media markets.  A part of having been so involved in broadcast media and services is we know the business of media advertising.

 

 

Click Read More below to see what our award winning packages and services include, but are not limited to. 

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History of the Jingle: "Have You Tried Wheaties?" Everything has a beginning...a first.  Why should jingles or "selling a product using music and lyrics" be any different?

"If it wasn't for a radio jingle sung on Christmas Eve in 1926 by a barbershop quartet in Minneapolis, Wheaties cereal would have been long forgotten by now. ... Initially known as “Washburn's Gold Medal Whole Wheat Flakes,” the name was dropped a year later for Wheaties."

The Wheaties advertisement, with its lyrical hooks, was seen by its owners as extremely successful. According to one account, General Mills had seriously planned to end production of Wheaties in 1929 on the basis of poor sales.

 

Soon after the song "Have you tried Wheaties?" aired in Minnesota, however, of the 53,000 cases of Wheaties breakfast cereal sold, 40,000 were sold in the Twin Cities market. After advertising manager Samuel Chester Gale pointed out that this was the only location where "Have You Tried Wheaties?" was being aired at the time, the success of the jingle was accepted by the company.

 

Read more ...

 

 

 Glossary:  Terms you should be familiar with as we work with you and your media partner in creating your advertising package

TERMDESCRIPTION
Hook Slogan you use for your company (we can use your existing one or write a brand new one)
Copy The script that is spoken during the non-singing sections of your jingle
VO / Voiceover The section of the jingle where there is only music for the talent to read the copy
Sing In The singing section at the top of the jingle (typically 7-10 seconds)
Sing Out The singing section at the end of the jingle
Donut The area of the jingle where there is no singing.  The music bed where the VO goes
30 30 second jingle
60 60 second jingle
Edits Different versions of the same jingle with different sections (ex: Music in / Sing out, Sing in / Music out)
Testimonial Actual customers telling there satisfaction story in place of the copy
On-Hold An extended track (typically 3-4 minutes) with voiceovers mentioning products and / or services you offer that many customers might not know you have.  Most phone systems input a digital file from a thumbdrive.  Some use a CD