Client | Zamzows Lawn, Garden & Pet / Animal |
Story | 3 generations of family developed feed, seed and advanced knowledge of the area and their customers |
Needs | Working with their in-house Marketing Director, Art Gregory, we created a positioning statement hat communicates their store-wide knowledge and thru devices, helps to once and for all teach the correct promounciation of their name! |
Creative | Development of a hook / slogan: "Nobody knows like...Zamzows" (Jingle 1 & Updated 2) |
Notes |
Zamzows is the most recognized jingle package in southern Idaho. Version 1 started back in 1996 and version was an update in 2007. It gets around 24,000 plays a year!
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"Nobody Knows Like...Zamzows" Versions 1 & 2
Client | D & B Northern Idaho. Top western and agri-supplier |
Story | Broaden their appeal to both male and female demo's that it wasn't just about farming...they had a softer side |
Needs | Male with a bit more country rock and a femaile with attitude would play well on any station...even back to back |
Creative | Two nice grooves that are straight down the blue collar or laced coller demos |
Notes | The northern D&B stores are owned by a different group, so this package did not get used by the southern Idaho Stores |
D & B Male Demos
Client | Goodwood BBQ / 2 locatons in the Treasure Valley |
Story | They wanted a BBQ ad...we gave it to them! Great vocal talent! |
Needs | Our talent was bad-to-the-bone with his interpetation of the lyrics. Gotta' eat some 'Q hearing this! |
Creative | We interviewed the head chef at the joint and wrote down every possible cooking term we could. |
Notes |
The locations both went right to the top of Boise eateries
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"Slow and Low is the Way to go...Goodwood"
Client | Franklin Building Supply. Since 1976, a major supplier to DIY and contractors in southern Idaho and northern Nevada |
Story | It was time to get bold. Their marketing director wanted to give it a go. After seeing the ToolTime band on Home Improvement, they wanted their own band |
Needs | After 2 days of sampling every tool I owned in the shop, we sat down to figure out what to use |
Creative | You can capture the sound of anything, but when you hear it mixed in, only certain sounds remain identifiable |
Notes | It was well received by the DIY's but the contractors thought it was lame. Then we filmed a commercial with a very hot blonde asking for help, a bunch of dancers (also very hot) and set up a "ToolTime Band" in the store. End of story |
"Can We Help You?"